The design process, at its best, integrates the aspirations of art, science, and culture.” — Jeff Smith
Corporate Logo can help you build a strong Corporate Brand Identity
On one level, Corporate Brand Identity can mean the very focal point of a company’s communication: the sign or symbol that sums up all that they stand for, sell or strive towards.
Symbols or pictograms are often the form of that single element. There’s a good reason for this: pictures often communicate faster than words. And in a busy world, faster can be better. In addition, pictures transcend different languages and borders (whether male and female symbols on toilet doors, or primitive cave paintings).
Even so, there are just as many, and just as many famous, brands and logos that are words or even initials (The MacDonald’s M, the ‘golden arches’, or Donna Karan’s bold DKNY, can identify and attract just as quickly as any pictorial symbol).
Whether the final logo is pictogram, monogram or entire name, the creation of that brandmark has to be carried out carefully and thoughtfully. The designer needs to immerse themself in the whole nature of a company’s activities and ethos, to arrive at a final logo identity that’s a true and appropriate reflection.
On another level, Corporate Brand Identity can also mean the plan or program where that final brandmark is disseminated throughout the company itself or the entire consumer market, which these days may need to take place on a global scale.
For this reason, just as much thought and planning (or perhaps even more) has to be put into the blueprint of how the final symbol should be used (and just as critically, should not be used).
Depending on the size of a business, this can mean anything from a succinct guide of one or two pages, to a document of considerable thickness as well as websites or DVD’s that endeavour to anticipate every conceivable application.
So whether your Corporate Brand Identity needs are the ideal symbol, or the guidelines for its use — or both — the exercise is well worth the effort.
It is said that the feelings attached to the Corporate Brand Identity can be more valuable than how competitive is its price. Certainly there’s plenty of evidence of strong brands commanding premium prices, even for parity products.
This can be just as true when it comes to the stock price.
