Business Logo & Corporate Identity – Design Work

The visual image is a kind of tripwire for the emotions.”
— Diane Ackerman

B y standing out in the crowd, a well designed logo gives the company
a face that communicates easily to the consumer the products and
services offered.

Ampersand restuarant opened in Sydney’s Darling Harbour in 1998 by Ted Wright and one of Australia’smost famous chefs Tony Bilson. The logo symbolises a plate serving his exquisite cullinary creations.
This corporate logo was designed for the Taipan Wine Company. The brief was to create a stylish imagethat reflected the asian heritage of the word Taipan.
This logo is an adaption of the Weiss Fashion logo and is used to adorn their Weiss Art shops.Bani McSpedden had the idea to use the famous koala graphic in reverse to replace the ‘e’ inthe client’s brand name Weiss, making a neat corporate design link to the new outlets.
The simple design concept for this corporate logo for a market research company focuses on thecore essense of two stick figures representing the target audience. The positive and negative imagesrepresent the diverse opinions that are found in research groups. The final results are black and white.
This corporate logo was designed for organisation that promotes Australian wine companies who produceexellent Pinot Noir. This delicate varietal is often hand picked and crafted with great care. The graphicshine on the grape in shape of Australia highlights to wine connoissers the fact that the country producessome of the finest Pinot Noirs in the world.
Pulse International is a leading provider of innovative transaction switching and processing servicesto small and medium enterprise (SME), large corporations and financial institutions in Australia.The corporate logo design symbolises the energy and dynamic communication services of the company.
This corporate logo for Sony Mobiles was created to graphically convey to the consumer thattheir new mobile phones were much smaller in comparison to the competitors in the market.
This logo was created as a street fashion label for the tourism market for summer clothing.The design was inspired by the beautiful colours of the fish on Australia’s tropical reefs.
This corporate logo was designed for the Epicurious Food and Wine Company. It specialises in providing educationand training combining the nuances of fine wine appreciation with the enjoyment of exquiste cuisine.The graphic of the logo depicts a luscious mouth made of ripe grapes as a symbol representing both these services.
This whimsical corporate logo design was created to play on the musical staff, creatingthe sense of sound waves representing the beautiful classical music of the orchestra.
This logo concept was created for the innovative award winning Ozone Glass Company which createsspecialist architectural glass panels with the ability to carve, blast and colour their creations.As most people think of the ozone layer around the world, the inspiration for the logofocused on the company’s brand name by symbolising the ozone layer ring in the letter ‘O’.
This logo was designed for Katrina Valkenburg Events Company. All events want to cause a big bangwith their target audience which inspired the graphic image of dazzling fireworks exploding in the sky.
Mondo is means “World” in Italian. A country which is world-renowned for its taste and style. This logo fronts anexclusive designer homeware and furniture business in Sydney. The graphic swirl creates an image of the worldwith the jumbled letters representing the designer wares they sell.
The brief for this corporate logo was to create an image that reflected the ocean of experience the grouphas in the fluid financial sector. The swirling graphic represents the increasing swell of of knowledgethe company has gained in this market.
The Great Australian Jumper Company Logo
This logo was designed for the Handpicked Wines company which sources wines from the premium growingregions in the world. The hand represents the care and craft they take in bringing these wines to wine lovers.
This corporate logo was designed for the NSW Wine Experience. An event that representswineries from the region. The logo symbolises the multitude of fine wines to be tasted.The negative space between the luscious lips reveals a small wine tasting glass.
These three simple brush strokes were designed to be used as a repetitive pattern aspart of fashion designer Carla Zampatti’s submission for the for the Qantas uniform.
ORE Capital originates suitable international property investment opportunities and structures thefinance, legal and taxation matters to enable their distribution through various channels, includingprivate banks, insurance firms and stockbrokers, to their respective clients. This logo designsymbolises the core nugget of wealth creation their experience brings to their clients.
This logo was designed for an Irish online mortgage brokerage company. The graphic has been designed torepresent the services the company offers by utilising a key on a keyboard with an adaption of the @ symbol as acomputer mouse to form the image of a home.
For music afficianados this corporate logo will strike a chord with them as they will see thatthe dots between the lines are in fact the musical notes ‘A’ and ‘C’ with the ‘0’ as a ‘rest’.
This logo and concept was designed for an open air short film festival with films produced by peoplesurrounded by water. Thus the name H20360 degrees. The use of a short strip of film with the wordsand letters in each frame and the palm tree on an island instantly communicates the short film event.
This corporate logo and concept was designed for the new Executive Recruitment division of Julia Ross Recruitment.The concept for the graphic symbol to describe the brightest executives stems from ‘first water’, a term usedto describe the brightest and highest degree of quality in diamonds.
This logo was designed for Telstra for the launch of their digital network.The superhighway graphic symbolises the speed of the new communicationsystem.

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