Corporate Identity & Corporate Image – Print Advertising

The visual image is a kind of tripwire for the emotions.”
— Diane Ackerman

In a cluttered environment it is vital to create advertising imagery that
will stand out and be noticed. We find the one single message that
will capture the consumer’s attention.

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This campaign, “Behind every taste there’s a tale”, for Tyrrells Wines utilised the many stories of Murray Tyrrell to communicate the family’s passion for winemaking. This ad communicates the care taken in looking after their precious vines. Roses planted at the end of each row of vines will detect disease before it effect the vines giving them time to combat the spread.
This campaign, “Behind every taste there’s a tale”, for Tyrrells Wines utilised the many stories of Murray Tyrrell to communicate the family’s passion for winemaking. Murray apparently leapt over his neighbour’s barbed wire fence, took a cutting from a chardonnay vine, planted it and subsequently claimed to make the first chardonnay in the country.
This campaign, “Behind every taste there’s a tale”, for Tyrrells Wines utilised the many stories of Murray Tyrrell. This ad communicates the care taken when they filter the grapes before the crush. It is not unusual to discover snakes or even spark plugs in the collection bins after harvesting a vineyard.
Tyrrell’s Wines were known primarily for the famous Long Flat range of wines. These single vineyard premium wines made from grapes grown in unique terroir gives them individual characteristics compared to wines blended with grapes from numerous regions.
Tyrrell’s Wines were known primarily for the famous Long Flat range of wines. These single vineyard premium wines made from grapes grown in unique terroir gives them individual characteristics compared to wines blended with grapes from numerous regions.
Tyrrell’s Wines were known primarily for the famous Long Flat range of wines. These single vineyard premium wines made from grapes grown in unique terroir gives them individual characteristics compared to wines blended with grapes from numerous regions.
This international advertising print campaign for Singapore Airlines is an exellent example of maintainingthe consistant brand image of the world famous iconic Singapore Girl. This creative execution was backedby a televison commercial which was shot in France amongst the wild horses in the marshes of Carmague.
This international advertising print campaign for Singapore Airlines is an exellent example of maintainingthe consistant brand image of the world famous iconic Singapore Girl. This creative execution was backedby a televison commercial which was shot in France amongst the wild horses in the marshes of Carmague.
This evocative magazine advertising campaign for Campariwas created to capture the imagination of those who enjoya cool, refreshing and rewarding aperitiv.
This print advertising campaign launched the new wine brand Wild Oatsnamed after Bob Oatley’s famous super maxi yacht. The creative treamentcaptured the attention of the wine trade
This magazine advertising campaign for Tourism Victoria was aimed at the Singaporian market toentice travellers to the spectacular coast line of Victoria.
This magazine advertising campaign for Tourism Victoria was aimed at the Singaporian market toentice travellers to the shopping mecca of Melbourne.
This magazine advertisement for Handpicked Wineswas conceived and targeted at consumers who occasionally sharetheir intimate moments over a glass of fine wine.
This magazine advertisement for Handpicked Wineswas created to reflect the passion and care tthe company takes toselect the finest varieals for their wines.
This award winning press advertiseming campaign for Design Warehousefollowed a quirky musical theme which created successful awarenessfor the company’s quarterly sales especially “Jingle Sales” for Xmas!
This Ad was aimed at building awareness of the dangers of driving smallboats without navigation lights. Drivers often take a chance in crossing waterways believing that because they can see the lights of other boats they can cross safely. Faster boats coming from behind may not see them which potentially causes a collision.
This full page advertisement underpinned a press campaign for Belaroma Coffeeconsisting of 6 ads which created succesful awareness of its new education centrewhere consumers can roast their own blends from beans from all over the world.
This advertising press campaign for Belaroma Coffee of 6 adscreated successful awareness of its new education centre where consumerscan roast their own blends from beans from all over the world.
This international press advertising campaign for American Express was aimedat informing the consumer about the many benefits of being a cardholder. The universal language of hands as a communication device made it easy for other countries to utilise thecampaign successfully in their markets.
This international press advertising campaign for American Express was aimedat informing the consumer about the many benefits of being a cardholder. The universal language of hands as a communication device made it easy for other countries to utilise thecampaign successfully in their markets.
This international press advertising campaign for American Express was aimedat informing the consumer about the many benefits of being a cardholder. The universal language of hands as a communication device made it easy for other countries to utilise thecampaign successfully in their markets.

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