Corporate Logo Design for your Business Brand, Identity & Image
TV Commercials
A corporate logo usually appears for a few seconds at the end of a TV commercial. If it is not a unique logo that does not imbed itself in a consumers mind, the TV commercial may be memorable but the company which invested media dollars to make it may not be remembered. How often have you heard someone say, “I saw this amazing TV commercial the other day” and when asked what company or brand it was for, the reply is often “ I can’t remember, but it was really creative”. If your corporate logo or brand image only gets a few seconds of airplay, it is vital to invest in getting the right corporate logo before investing in media such as television. Our creative team has an international depth of experience which will ensure your corporate logo hits the right spot in consumers minds and will be memorable at the end of TV commercials we create. Clients deserve a healthy return on their investment in this expensive media.
Posters
Corporate logo designs poster campaigns that are graphically simple and communicate a brand’s marketing message to the consumer in a few seconds. As typical example, in a busy environment a poster campaign on a bus allows consumers only a few moments to get its message across. It has to compete with traffic, noise and other consumers milling around. Corporate logo creates effective posters that stand out in this environment. This is a further reason of how important a company’s corporate logo is to be memorable and stand out in the crowd.
Creative Packaging
Corporate logo designs creative packaging that stands out on the shelf. We design to make the packaging jump out at you amongst the competition. Researching the environment in which the packaging will live is the first design step. Understanding the shape, colour, look and feel of the competitors allows us to design effective packaging for a company’s brand that will stand out and be memorable. Consumers gain confidence and purchase brands that are packaged well and reflect the brand image of a credible company. Packaging must be designed to be consistent with a corporate logo and its design guidelines. Packaging is like a present. There is always a sense of excitement and expectation in opening anything that is ‘wrapped’ well. The goodies are inside!
Print Advertising
Print advertising allows a company to communicate a multitude of messages to entice consumers to purchase their brands; the most effective print advertising is generally not filled with statements or claims but communicates one single message. Instead of creating one big Ad filled with, for example, 5 different points, it is sometimes more effective to create 5 Ads in the one publication that communicate each different point separately. This also gives consumers 5 views of a company’s corporate logo. Repetitive small space print advertising can often carry more clout that one large print advertisement. Consumers buy newspapers for news and information, not for viewing hundreds of print Ads. As a discipline we approach creating print advertising in the same way as creating a poster. The end result must stand out on the page and gain the attention of the reader and bring them to the point of engaging with a companies products and brands.
Brochures & Annual Reports
As part of a company’s corporate communications brochures and annual reports play their part in building the brand image. Corporate Logo can design these collaterals to ensure they visually communicate within the corporate guidelines. Designing a consistent look and feel ensures a strong corporate identity flows throughout a company’s brochures and annual reports. Brochures and annual reports are the necessary nuts and bolts brand requires assisting consumers who have already engaged with a company and its brands. The way in which they are designed will reflect on how professional a company promotes itself and its products. Good design can influence a consumer to come closer to making the decision to purchase.
Logos & Corporate Identity
A corporate identity is the face of a business or corporation. A business logo is an image, be it a typeface with our without a graphic symbol. The design of a logo is a visual aid to assist consumers differentiating their brands, products or services from their competitors. A business logo plays a vital role in establishing a company’s place in the market place. It must be a unique identity that communicates easily the ethos of a corporation. A corporate Identity is more than a business logo. It constitutes the personality or persona of a corporation and extends beyond just a visual image or symbol. It encompasses the philosophy of the corporate culture, how the business conducts itself and engages with its consumers. Does the corporate identity communicate that the business has a community conscious? Does the corporate identity communicate a green friendly image? The business logo is the visual image. The corporate identity is how the public feel about the company and its products. For this reason a corporate identity needs to remain consistent throughout the marketing communication programs a business conducts to maintain a stable platform for consumer interaction. A business logo design can change in small ways over time to ensure it keeps up with the changing market place. The corporate identity however should remain consistent to ensure a stable relationship with its customers.
